The Clarity Certification Training, at a price we'll never offer again
The complete coach-training curriculum, refined over 13 years and more than 400 graduates, plus five months of live coaching and community alongside me, Jamie Smart. For £1,995 (+ VAT if you're in the UK). This is a fraction of what it has ever cost.
More than 400 people have come through the Clarity Certification Training. Many of the most respected names in the Three Principles world today started right here.
CCT has historically sold for £12,000 (live in-person), and £4,000 for the self-study format. People who went through it still call it one of the best decisions they ever made.
We want to celebrate that. And we want to do something we've never done before.
For four days only, I'm opening the doors to the Clarity Certification Training at a price we've never offered and will never offer again: £1,995 (+VAT in the UK). Less than half what it has ever cost.
And here's what makes this moment special. Right now, the Clarity Certification Training comes with the live Clarity Coaches Tribe: over the next five months, weekly live calls with me and my team, a two-day live event in London, and a community all looking in the same direction.
This is the last time I'll commit to working this directly and this intensively with people as part of this offer. So if you step in now, you're not just getting the work at the lowest price it will ever be.
You're getting the fullest version of the experience, with the most live time alongside me, woven right into your journey through the training.
This is for the person who's touched by these principles and knows there's more, but the investment put it out of reach until now.
"I did Clarity Certification Training in 2013/14 and it was excellent in creating a foundation from which I create transformation for my clients. Jamie is one of the most skilled trainers I know in helping coaches create deep and lasting transformation in their clients in a consistent and repeatable way. This course will help you do the same, but more than that, your own life will change as you more deeply understand the Principles he rigorously points to."
We're at a strange moment. AI is already making coaching and change work available to billions of people around the world. This is likely to actually increase the demand for live, in-person coaching.
Q: in a world like this, what makes a client choose you?
The answer: your ability to have a genuinely profound, transformational impact. The kind no AI can produce. This may sound harsh, but it's the kind that most coaches can't produce either. That depth is the one thing that becomes more valuable as everything else gets automated, and it's exactly what this training is built to give you.
The work itself is yours to keep forever. Here's what it gives you.
This is the foundation, and the part graduates most often say was worth the entire investment on its own. You develop the kind of comfort in your own skin where you radiate wellbeing and confidence, and life's inevitable ups and downs stop derailing you. It's a quiet confidence that doesn't need to announce itself. People feel it the moment they're with you, the unspoken sense that you're someone who can hold the space and deliver the goods.
"This program has been one of the major stepping stones in raising my consciousness, allowing me to deal with life with a lightness and presence that I didn't think was possible, even in moments that others describe as wrong and horrible. Thank you, Jamie, I'm very grateful.🙏"
This is what clients pay you for, rave about, and refer their friends for. You develop the skill and embodied understanding to listen past everything someone is saying and hear the one thing that, once seen, changes everything for them. Then you learn to share what you've seen in a way that genuinely lands, even with the most skeptical person in the room, even with people who'd normally be allergic to anything that sounds remotely spiritual.
"This year has definitely deepened my grounding and I see that I have much more impact when I'm coaching someone."
Not just with clients. The same presence and connection that creates breakthroughs in your coaching quietly transforms your marriage, your kids, your closest friendships, the people who matter most to you. Graduates keep saying this is one of the pieces they never saw coming, and that it would have been worth the price of admission on its own.
"It's completely changed how I view all of my relationships and the depth of connection that I'm experiencing with everybody, particularly the people that I'm closest to."
For most coaches, the "business side" feels like it belongs to a different world than the one they actually want to live in. This dissolves that split. Enrollment becomes a conversation people thank you for. And growing your practice finally feels like an expression of who you actually are, rather than a set of tactics you have to force yourself through.
"Halfway through the programme, I signed up 2 clients in one day and earned my entire investment back thanks to the impact this programme has given me."
When I first encountered the principles behind clarity, I did what any obsessive modeller would do: I travelled the world to work with every first-generation teacher I could find who was having a profound impact with this understanding. I didn't just ask what they did. I watched. I listened. I modelled the implicit, embodied stuff most people can't even articulate.
Relatively quickly, something clicked. I found I could guide people into insight-friendly spaces rapidly and reliably, and other practitioners started asking me: How do you do that?
That question became the inspiration for the Clarity Certification Training, a programme that takes people who already have a passion for making a difference and shows them how to bring this understanding into every aspect of their work.
In the 13 years since, more than 400 people have been through it — coaches, therapists, consultants, trainers, retreat leaders, business owners — from every continent. What they all have in common: they were touched by this understanding and wanted to go deeper.
This is for people who have been touched by the principles behind clarity in their own life, and feel called to go deeper, whether or not they're already working as a coach.
Coaches, therapists, and change workers who are already doing transformational work and want to take their impact to a completely different level.
Trainers, consultants, and retreat leaders who want to bring the depth of this understanding into everything they do.
People in business and organisations who've been profoundly impacted by this understanding and want to bring it into their work, their teams, and their leadership.
People at a crossroads who feel the pull toward transformational work and are ready to make it real.
The thing they all have in common: you've been touched by this understanding, you're seeing it make a difference in your own life, and you're inspired to share it with others.
This is not for you if you haven't been touched by the principles yet. Almost everyone who comes into contact with this understanding has an aha moment that has them go, "Why doesn't everyone know this?" or "I have to get this out there." If there hasn't been that spark, this isn't the right starting point. Just reach out and we'll point you somewhere that fits better.
"Becoming part of Jamie's very first Clarity Certification intake allowed me to truly go deep with my clients and take them on a journey that transforms their lives, and to trust in my own wisdom more than I did before. Since then I have gone on to coach CEOs, Michelin-starred chefs and entrepreneurs, speak alongside the likes of Simon Sinek, Robin Sharma and Peter Jones, and be named Life Coach of the Year 2019."
You're getting the complete Clarity Certification Training, and a stack of bonuses chosen for one reason: to make putting it into practice faster, easier, and more certain. Here's the full picture.
Sold for £12,000 live-in-person. Even the self-study programme sells for £4,000. Yours to keep for life.
This is the work itself: 7 modules and 15 training days, refined over 13 years, taking you through everything you need to have a real impact and be well rewarded for it: your personal grounding, your transformational impact, and the business of building a practice that feels like you.
The bedrock. You build the kind of deep, unshakeable grounding that lets you hold the space for anyone, and the "quiet confidence" people find so compelling.
You learn to see the principles at play in any situation, and to navigate by wisdom rather than second-guessing yourself.
The heart of your impact. This is where you develop the presence and deep listening that make transformation possible.
You learn to keep your bearings under pressure and take a client all the way to the breakthrough.
The business side, made human. How to be seen and create value without it ever feeling like "selling."
Where enrollment becomes a conversation of service, and you find the business model that actually fits your life.
You consolidate everything, step into the community, and certify.
When you complete the training, you'll have the opportunity to certify as a Clarity Coach, a recognised mark in the Three Principles world that tells people you've done the deep work and have the skill to make a real difference.
There are real criteria, including a number of coaching hours you log and submit, because a certification only carries weight if it actually stands for something.
And there's no deadline. You certify whenever you're ready, whether that's a few months from now or further down the line as your practice grows. The work is yours for life, and so is the path to certification.
"When I came into CCT, I had signed one new client in three months. Since starting, pretty much everything has changed: I've signed 11 clients, been invited to speak on a podcast, and I'm now in discussions to build a group coaching programme for senior leaders. My deeper understanding of the Principles, alongside Jamie's Clarity model, has given me something to lean into with clients that is impacting people more than I could ever have imagined."
This is what turns owning the work into a live, supported, connected experience. For five months you're inside the Tribe with me, Andrea and a community of fellow coaches all looking in the same direction. Here's what's included:
Real coaching sessions unpacked live, so you see the subtle distinctions that create profound shifts and fast-track your own confidence and impact with clients.
Direct, personal coaching from me every month to help you get unstuck on whatever you're facing and create your own breakthroughs.
Handpicked expert guests sharing fresh perspectives and practical tools, so you keep expanding your skills and your reach.
Practical, current ideas for getting your work seen and reaching the people you're meant to serve, in a way that feels natural to you rather than salesy.
A trusted network of fellow coaches you can reach between sessions, so you're never going it alone and always have people who get what you're doing.
The complete recordings of the previous six months of Tribe sessions, yours to watch at your own pace. They stay in your members' area for good: well over half a year of high-quality sessions.
All the live calls run on Zoom and last around 60 minutes, and every one is recorded, so if you can't make a session live, you can always catch up in your own time.
Two days in person in London with me and your fellow coaches. There's a kind of presence, connection and belonging you simply can't get through a screen, and you'll leave with relationships and a felt sense of this work that stays with you long after the room empties. And if you can't fly to London on those dates, no problem: our live-streaming team will be on site, so you can follow along and take part in the whole event actively over Zoom.
A private one-to-one session with Andrea. You walk away with simple, practical AI tools set up around your actual work, so the admin and busywork take care of themselves and your time goes back to the deep human work only you can do.
Your own personal reference experience for exactly how to enroll a client on a high-ticket package, from the initial invite to making the proposal and closing the deal. You get a genuine backstage pass: the full recordings of me holding real enrollment conversations with four very different prospective clients, live, then unpacking each one afterwards. You'll come away with the simple mindset shift that takes enrollment from something you dread to something you love, the two things a client has to feel before they'll invest, and how to meet "I can't afford it" or "I need to think about it" with presence instead of pressure.
Enroll clients straight from your DMs: how to transition naturally from a post, to a conversation, to a paying client.
A clear, step-by-step path out of the day job and into doing work that matters, so the leap from employed to self-employed feels safe and achievable instead of terrifying. You'll work through the three transformations behind a successful transition, develop the "future-proof" skills that are hardest to automate, and build a new relationship with money beyond salary-thinking, ending with the one thing most people never make and that keeps their leap stuck in the "someday" pile: a rational, practical transition plan.
Escape the time-for-money trap and move to high-value coaching packages, so you can earn more from deeper, longer-term work with your clients. You'll get the step-by-step process for signing clients onto high-end packages instead of charging by the hour, learn to feel genuinely comfortable charging premium fees and backing them up with results, and finally de-mystify marketing so going to market feels natural and authentic to you rather than salesy.
How to go upstream into the principles fast to create profound transformation, and develop "x-ray vision" for the deeper structures that keep your clients stuck. The full recording of a three-day deep dive into calibration, connection, and what I call "super acuity": the advanced calibration that lets you see what most coaches miss, the incisive questions and linguistic structures that open up breakthrough conversations, transformational metaphors that create instant shifts, and how to work with the counterintuitive "double-binds" that keep clients stuck. It gives you real confidence in the difference you can make.
A walk through the ICF's globally recognised core competencies through the lens of the principles behind clarity. If you're an ICF coach, this is where the professional standard you already work to meets the depth and transformational impact of the Three Principles, so the framework stops feeling like a box-ticking exercise and starts pointing at what actually creates change for your clients.
Discover that speaking to a group isn't about performing or impressing anyone, it's about letting your true self be seen. You develop the kind of ease and trust in front of any audience, on a stage, a podcast, a livestream, that turns every talk into a space for real connection and transformation, so you can reach far more people without the fear that used to hold you back.
Trade stress and self-doubt for a quiet assurance that runs through every part of your life, money, health, purpose, so you create results with ease and live a life that fits you like a glove. This eight-part journey wakes you up to your true nature, the source of everything you want to create, and brings that clarity into the eight areas where it matters most: success, relationships, money, health, work, purpose, results and freedom.
Immerse yourself in the beautiful feeling and the deeper truth of the principles, learning from some of the most experienced Three Principles teachers in the world, many of whom worked directly with Sydney Banks himself.
Enroll now and get the full CCT curriculum and all the bonuses above at the best price we'll ever offer.
Enroll now"I've experienced a real, profound 'I'm-never-going-to-see-life-the-same-ever-again' kind of transformation."
"It's helped me to go out and win a lot more work."
"I've gone from struggling to make a living, to having my best six months ever! My coaching business is going from strength to strength, and best of all, it's happened effortlessly."
"I am happier than I have ever been, earning more than quadruple what I was earning when I started the course."
"I'm a much happier person despite going through a series of events which on the surface would appear fairly difficult. Being able to cope with things like that with grace and ease, that's what the programme can give you."
"I've got my confidence and love of life back."
Seven-figure coach Pam describes how the programme helped her get far more profound shifts with her clients, plus the unexpected personal shift that hit on the very first weekend and is still showing.
"The value it's given to me personally has been immense, even without the value it's given to my clients and my business."
Six-figure business coach Jeff describes how the work lets him create shifts with clients in minutes, and the transformation in what he calls the "emotional rollercoaster" of his life.
"Since I've been on Jamie's course my business has been growing. Because I'm more stable and more centred, the growth I'm getting is more stable, more sustainable."
Farah joined as a registered psychotherapist wanting to set up her own private practice and earn enough to leave her full-time role. She did, and what she didn't expect was how far the results with her clients would go.
"The core scores were just crazy. Someone starting off with quite extreme psychological distress, dropping right back into the normal clinical population. To get that kind of drop was completely mind-blowing."
There are many more video testimonials and success stories from CCT graduates, you can explore the whole collection here →
For these four days, the complete training, plus five months in the live Tribe, plus every bonus above, comes to a single price we've never offered before and won't offer again. Here's a quick recap of what's included.
VAT only applies to clients in the UK.
The materials and bonuses are yours to keep for life. The price, and this moment, are yours for four days. Doors close Friday 19 June.
Enroll, start going through the training, attend the live sessions, and experience the community for yourself. If you're not blown away by the quality and the difference it's making for you, we'll give you your money back. No hassle, no quibbles.
We can offer this because we know what this work does for people. More than 400 graduates over 13 years have shown us that.
The complete Clarity Certification Training curriculum (yours for life), five months of live membership in the Clarity Coaches Tribe including the July live event in London, and the full set of live and self-study bonuses. Everything on this page.
All sorts. Coaches signing more clients and building thriving practices, therapists watching their clients' results go through the roof, and deeply personal shifts in confidence and wellbeing. We'd rather show you than tell you: you can watch and read dozens of CCT graduates sharing their experience in their own words here.
Because we wanted to celebrate 13 years of this work by opening it up, for four days only, to people who always wanted it but for whom the investment was out of reach. This is a one-time celebration price. It won't be offered again.
Yes. You can pay in one payment of £1,995 + VAT, or spread it across three monthly payments of £795 + VAT. Both give you full, immediate access to everything.
Absolutely. Many people who go through the programme aren't yet working as coaches or therapists. They've been personally impacted by this understanding and want to bring it into their work, their businesses, their families, and their lives. The programme meets you where you are.
The curriculum is self-paced and available immediately, so you work through it at whatever speed suits you. The live Tribe sessions happen through the month with no expectation that you attend every one. Most people find a rhythm of a few hours a week.
Yes. We have members on every continent and all live sessions are online. The July live event in the UK also has a high-quality live-stream option.
No problem at all. All the live Tribe calls happen on Zoom and last around 60 minutes, and every one is recorded, so you can catch up in your own time whenever the timing doesn't work for you. And the two-day event in London this July is fully livestreamed, so if you can't travel, you can still take part actively over Zoom and be part of the whole thing. Wherever you are, you won't miss a thing.
Friday 19 June. After that the doors close and this price is gone. If you'd like to talk it through before then, message Andrea on WhatsApp or book a quick call.
Of course. You can send Andrea a WhatsApp message, or book a call directly on his calendar. You're also welcome to book a quick call with me. We're happy to help you work out whether this is right for you.
No. This is the first and last time the Clarity Certification Training will be offered at this price, with all the live bonuses included. If you want the complete curriculum, all the bonuses, and five months working live with me, this is the moment. The programme will be available in the future, but this price and this much live time alongside me won't come round again.
There are many more testimonials and success stories from CCT graduates, you can explore the whole collection here →
If this is the work you've always known you wanted to do, you'll never get a better moment than this one. The training and all the self-study materials are yours to keep for life. The price, and this chance to do it live with me, are yours for four days.
Doors close Friday 19 June.