FROM: Jamie Smart
Please find below details of the "12-week Coaching Immersion (TRACK: The Thriving Coaches Blueprint - AKA Project Glasswing 2.0)
What follows is pretty in depth so I recommend you get a warm drink and a comfy chair before you start reading (it's a 20-minute read). Let me know what you think. Speak soon! Best, Jamie
Here’s what I’m thinking. First, of all let me tell you why the original pilot of ‘The Thriving Coaches Blueprint’ had that mysterious name, “Project Glasswing”. “Glasswing” is the name of a species of South American butterfly, but with something very unusual about it. Its wings are TRANSPARENT, like glass, but with an opaque border and a couple of thin dark lines running between the different sections of the wing (imagine an old-fashioned, leaded-glass window and you’ll get an idea). Like all butterflies, the Glasswing starts out as a caterpillar. Then, at a certain point in its life, it receives a “signal” from deep within itself letting it know it’s time to transform. It sheds its skin to reveal a chrysalis, and the process of transformation begins, and what an amazing transformation it is!
The body of the caterpillar literally starts disintegrating, dissolving into kind of “caterpillar soup”, and tiny imaginal cells that have been contained within the caterpillar its whole life start to connect up. The process can take anywhere from a few weeks to an entire season. As the imaginal cells keep connecting, the butterfly literally starts emerging from the caterpillar soup. Finally, when its transformation is complete, the Glasswing breaks out of its cocoon and flies free, with the sunlight shining through its invisible wings (they live in South America, so sunshine’s a pretty good bet).
I’ve been fascinated with the process of metamorphosis and transformation, and marvelled at the existence of imaginal cells ever since I first read about them. In fact, one of the reasons I find it so compelling is because of the transformations I’ve been through myself, and the transformations I consistently see my clients go through. Over the past 16 years, I’ve supported thousands of coaches, therapists and change-workers in undergoing their own personal transformations, with many of them going on to make a great living coaching others. The reason I find this butterfly such a compelling metaphor for your personal transformation is because of those “imaginal cells” I mentioned (I didn’t make that name up - they really exist!). For instance…
- The blueprint of the butterfly already exists within the body of the caterpillar, “contained” in the imaginal cells. Similarly, the pattern of YOUR transformation is already there within YOU, “contained” within your being, at the core of who you really are…
- The caterpillar doesn’t “work at” becoming a butterfly; it transforms in harmony with its pre-existing nature. Similarly, aligning to who YOU really are is in harmony with your pre-existing nature; it’s just a matter of seeing through the conditioning that’s been getting in the way until now…
- The change from caterpillar to butterfly is a metamorphosis; a genuine transformation at the most fundamental level.
Similarly, aligning to YOUR most inspired and inspiring life is a genuine transformation; a profound reordering of your experience of life, and how you relate to it…
Here’s the thing: The butterfly is incredibly beautiful, but we don’t tend to think about the transformations it’s gone through to get where it is. Similarly, the coaches and speakers you admire… the ones who are playing at the highest level… they’re very impressive, but we don’t tend to think about the transformations they’ve gone through to get where THEY are…
Here’s the idea: Project Glasswing was the secret code-name for a new digital product I’ve been creating. (I chose the name Project Glasswing because of the incredible transformation it goes through, and because authenticity and transparency are absolutely essential if you want to feel comfortable enrolling high-value coaching clients to longer term coaching packages).
I've been working on the product in a LIVE environment for the last 4 years... in order to test it, refine it, and create successful case studies, and I launched the digital product, “The Thriving Coaches Blueprint”, last November.
But here's the thing - the live programme itself has been so successful, we've decided to launch the "The Thriving Coaches Blueprint: LIVE", with all of the enhancements we've figured out by working with over 300 coaches to help them transform their practices. In fact, we're so confident that this programme can transform your coaching or therapy practice, that we back the Thriving Coaches Blueprint with a 100% satisfaction, 30-day money-back guarantee. Take the programme for 30 days, and if you’re not blown away by the difference it’s making to you, we’ll give you your money back. No quibbles, no hassle. And why a 30-day, 100% money-back guarantee? Because we want you to have complete security that you can try the Thriving Coaches Blueprint for yourself at zero risk to you.
Here’s where you come in. In "The Thriving Coaches Blueprint: LIVE", I’m going to work with a small number of great, enthusiastic coaches and therapists on the 3 essential transformations you have to go through to make a great living as a coach (as you may have guessed, one of the keys is to shift from a “charge by the hour” model to a high-value “coaching package” model, but more of that later). We’ll work in a small group (48 people max) and we’ll go from September through November 2019. I’m going to be working with you to teach you everything I know about the 3 fundamental keys to becoming a top-flight, professional coach, and to guide you through these 3 transformations for yourself. Here’s some of what we’re going to be working on together…
TRANSFORMATION ONE - Grounding: Your personal transformation. This is the foundation piece, yet it’s often the last place people look. Your grounding is basically what governs whether or not you’re able to have a massive impact, as well as charge the kind of fees that go along with that. Here are the things we’re going to be working on in the first section of the programme:
- You’re going to get a deeper understanding of the inside-out nature of life, and the principles behind clarity. This is essential so you can…
- Find your personal “bright spots”, the places where you have the greatest certainty and inspiration for impacting your clients. This shines a light so you can…
- Minimise self-doubt and maximise that kind of “quiet confidence” that feels so good and that people find so compelling. This is what all great leaders have, so…
- We’re also going to be waking up your inner source of leadership and direction, so you can take action and move forward without fear of criticism (in my experience, this is the number 1 thing that holds people back from stepping up and taking things to the next level). Here’s a secret: your clients are silently begging to be led, and they WANT you to lead them. When you know this, then…
- It’s time to dig deep into the whole area of money and fees. We’re going to tackle this early on in the programme so you can start experimenting with charging more, and in different ways. Getting a deeper grounding around money is absolutely essential if you want to enrol high-value coaching clients. Think about it; what would have to be true for you to feel comfortable, happy and like you deserve it when you tell someone you charge ten, twenty or thirty thousand to work with them for a year?
- The other piece we’ll be diving into is the whole area of resilience, motivation and momentum. My inspiration is this: I want to see you building up momentum over the next few months so that by the time we get to the end of the year, you’ll be living in a new world, and feeling great about continuing to build and grow.
- All the way through the programme, we’ll have “The Thriving Coaches Blueprint” as our reference point for what we’re doing. This means everything you and I explore will be relevant to (and in support of) YOUR ability to enrol coaching clients for high-value packages and deliver on your promises, as you make a big difference and grow a sustainable practice.
TRANSFORMATION TWO - Impact: Your interpersonal transformation. I’m working on the basis that you already do powerful change-work with clients, so the big question is this: What has to happen for you to feel confident that you’re capable of creating the kind of impact in their lives that will have people sign up with you as high-value clients? And, even more importantly, what has to be there for you to be able to deliver the goods? Here are the things we’re going to be working on in the second section of the programme:
- Authenticity, transparency and presence. People can feel it when you’re in touch with these, and they turn out to be like a “route-finder” for doing profound transformational work with people - the stuff they’re willing to pay high-end rates for…
- Eliminating neediness. Neediness really is like static on the radio when it comes to signing up clients and doing powerful work with them. We’re going to be working on eliminating neediness for good, so you can…
- Keep your bearings in choppy waters. We all have times when we don’t know what to do, or when the client acts in a way that we feel unprepared for. I’m going to work with you on how to keep your bearings in difficult situations, and how to recover quickly when you do lose them, because…
- There are only 2 problems your client ever has (as you get more and more clear on these, you’re going to find that it gets easier and simpler to make a much bigger difference). This understanding also eliminates burnout, because client sessions become fun, fulfilling and exciting. It all starts with…
- Connection: this is like the transformation superhighway, and it’s absolutely essential if you want to make profound changes. We’re also going to getting you more in touch with your inner source of wisdom and creativity. This is great, because it allows you to go into your work with a client with “nothing on your mind”, secure in the knowledge that you’ll have what you need when you need it.
TRANSFORMATION THREE - Livelihood: Your commercial transformation. Most of us have been trained for a world of jobs, employers and bosses. We’ve been conditioned to think that making a living is about punching a clock and getting a salary at the end of the month. Most people who decide to work for themselves end up back in employment after a year or two, and of the ones who don’t, most end up struggling to scrape a living (sadly, most coaches are earning less than £20,000 a year - that’s under $30,000). Your commercial transformation is about taking real control of your livelihood, and moving into a world of abundance through connection and service. Here are the things we’re going to be working on in this section of the programme:
- Coaching packages; why these are the key to building a prosperous practice, and the step-by-step process I use for signing up clients to high-end packages. The reason we’re going to be focusing on high-end packages is because I’ve found that’s the best way to start feeling great about…
- Enrolment - Most coaches feel uncomfortable about enrolling clients, but that’s because of a simple misunderstanding. My approach to signing people up on high-end packages is very simple, and is designed to totally eliminate pressure, discomfort, and neediness for you AND your client. These days I actually LOOK FORWARD to having enrolment conversations, but it used to be a different story. We’re going to nail this so you feel great about…
- Your fee. I’m looking forward to hearing how you’re feeling great about charging “high-end” rates, and able to deliver the results to back it up. This is a great way of getting…
- Referrals: My favourite high-probability, low-cost way to generate more business is by arranging referrals with the people who already know you, like you, and trust you. I’m going to be showing you my favourite way of doing this, but only under one condition: if you’re delighted with what you learn and accomplish with me, will you agree to refer one or two people who you think would be a great fit for me, and me for them? I hope so, because I’m going to be showing you…
- How to find well-qualified people to work with. We’ll also be diving deep into the whole area of niching, target marketing etc. In fact, we’re going to…
- Totally DE-MYSTIFY marketing. It turns out, it’s very simple when you’ve been through the 3 transformations. I’ll be proving it to you, and we’ll look at all the usual suspects (social media, email lists, talks, networking etc etc) and helping you discover how to go to market in a way that feels natural, authentic and transparent for you. - We’re going to be doing all of this to get you crystal clear on, “How to create powerful Coaching Packages that you feel great about, and that your clients are willing to pay top price for” (including multi-day intensives and high-end retreats).
Here’s the thing… A shift in any of these areas can move the needle immediately for your practice, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically... so we'll be able to spend more time on that one with you.
Over the next few months I'll be creating this class LIVE... and I only want to work with a handful of people who can implement, test and report back on the results.
I want to use YOUR coaching practice as one of the case studies to show how much impact working in this way can have. (While I’m using the term “coaching practice”, I recognise that you may be moving from a charge-by-the-hour therapy practice, consulting practice or similar. That’s fine.)
I'm ready to start in September, and I'm inviting YOU to join the formal launch team.
(prices include VAT and may be even lower outside the UK/EU)