FROM: Jamie Smart


Please find below details of the "12-week Coaching Immersion (TRACK: The Thriving Coaches Blueprint - AKA Project Glasswing 2.0)

What follows is pretty in depth so I recommend you get a warm drink and a comfy chair before you start reading (it's a 20-minute read). Let me know what you think. Speak soon! Best, Jamie

Here’s what I’m thinking. First, of all let me tell you why the original pilot of ‘The Thriving Coaches Blueprint’ had that mysterious name, “Project Glasswing”. “Glasswing” is the name of a species of South American butterfly, but with something very unusual about it. Its wings are TRANSPARENT, like glass, but with an opaque border and a couple of thin dark lines running between the different sections of the wing (imagine an old-fashioned, leaded-glass window and you’ll get an idea). Like all butterflies, the Glasswing starts out as a caterpillar. Then, at a certain point in its life, it receives a “signal” from deep within itself letting it know it’s time to transform. It sheds its skin to reveal a chrysalis, and the process of transformation begins, and what an amazing transformation it is!

The body of the caterpillar literally starts disintegrating, dissolving into kind of “caterpillar soup”, and tiny imaginal cells that have been contained within the caterpillar its whole life start to connect up. The process can take anywhere from a few weeks to an entire season. As the imaginal cells keep connecting, the butterfly literally starts emerging from the caterpillar soup. Finally, when its transformation is complete, the Glasswing breaks out of its cocoon and flies free, with the sunlight shining through its invisible wings (they live in South America, so sunshine’s a pretty good bet).

I’ve been fascinated with the process of metamorphosis and transformation, and marvelled at the existence of imaginal cells ever since I first read about them. In fact, one of the reasons I find it so compelling is because of the transformations I’ve been through myself, and the transformations I consistently see my clients go through. Over the past 16 years, I’ve supported thousands of coaches, therapists and change-workers in undergoing their own personal transformations, with many of them going on to make a great living coaching others. The reason I find this butterfly such a compelling metaphor for your personal transformation is because of those “imaginal cells” I mentioned (I didn’t make that name up - they really exist!). For instance…

- The blueprint of the butterfly already exists within the body of the caterpillar, “contained” in the imaginal cells. Similarly, the pattern of YOUR transformation is already there within YOU, “contained” within your being, at the core of who you really are…

- The caterpillar doesn’t “work at” becoming a butterfly; it transforms in harmony with its pre-existing nature. Similarly, aligning to who YOU really are is in harmony with your pre-existing nature; it’s just a matter of seeing through the conditioning that’s been getting in the way until now…

- The change from caterpillar to butterfly is a metamorphosis; a genuine transformation at the most fundamental level.

Similarly, aligning to YOUR most inspired and inspiring life is a genuine transformation; a profound reordering of your experience of life, and how you relate to it…

Here’s the thing: The butterfly is incredibly beautiful, but we don’t tend to think about the transformations it’s gone through to get where it is. Similarly, the coaches and speakers you admire… the ones who are playing at the highest level… they’re very impressive, but we don’t tend to think about the transformations they’ve gone through to get where THEY are…

Here’s the idea: Project Glasswing was the secret code-name for a new digital product I’ve been creating.  (I chose the name Project Glasswing because of the incredible transformation it goes through, and because authenticity and transparency are absolutely essential if you want to feel comfortable enrolling high-value coaching clients to longer term coaching packages). 

I've been working on the product in a LIVE environment for the last 4 years... in order to test it, refine it, and create successful case studies, and I launched the digital product, “The Thriving Coaches Blueprint”, last November.

But here's the thing - the live programme itself has been so successful, we've decided to launch the "The Thriving Coaches Blueprint: LIVE", with all of the enhancements we've figured out by working with over 300 coaches to help them transform their practices.  In fact, we're so confident that this programme can transform your coaching or therapy practice, that we back the Thriving Coaches Blueprint with a 100% satisfaction, 30-day money-back guarantee.  Take the programme for 30 days, and if you’re not blown away by the difference it’s making to you, we’ll give you your money back. No quibbles, no hassle. And why a 30-day, 100% money-back guarantee? Because we want you to have complete security that you can try the Thriving Coaches Blueprint for yourself at zero risk to you.

Here’s where you come in. In "The Thriving Coaches Blueprint: LIVE", I’m going to work with a small number of great, enthusiastic coaches and therapists on the 3 essential transformations you have to go through to make a great living as a coach (as you may have guessed, one of the keys is to shift from a “charge by the hour” model to a high-value “coaching package” model, but more of that later). We’ll work in a small group (48 people max) and we’ll go from September through November 2019. I’m going to be working with you to teach you everything I know about the 3 fundamental keys to becoming a top-flight, professional coach, and to guide you through these 3 transformations for yourself. Here’s some of what we’re going to be working on together…

TRANSFORMATION ONE - Grounding: Your personal transformation. This is the foundation piece, yet it’s often the last place people look. Your grounding is basically what governs whether or not you’re able to have a massive impact, as well as charge the kind of fees that go along with that. Here are the things we’re going to be working on in the first section of the programme:

- You’re going to get a deeper understanding of the inside-out nature of life, and the principles behind clarity. This is essential so you can…

- Find your personal “bright spots”, the places where you have the greatest certainty and inspiration for impacting your clients. This shines a light so you can…

- Minimise self-doubt and maximise that kind of “quiet confidence” that feels so good and that people find so compelling. This is what all great leaders have, so…

- We’re also going to be waking up your inner source of leadership and direction, so you can take action and move forward without fear of criticism (in my experience, this is the number 1 thing that holds people back from stepping up and taking things to the next level). Here’s a secret: your clients are silently begging to be led, and they WANT you to lead them. When you know this, then…

- It’s time to dig deep into the whole area of money and fees. We’re going to tackle this early on in the programme so you can start experimenting with charging more, and in different ways. Getting a deeper grounding around money is absolutely essential if you want to enrol high-value coaching clients. Think about it; what would have to be true for you to feel comfortable, happy and like you deserve it when you tell someone you charge ten, twenty or thirty thousand to work with them for a year?

- The other piece we’ll be diving into is the whole area of resilience, motivation and momentum. My inspiration is this: I want to see you building up momentum over the next few months so that by the time we get to the end of the year, you’ll be living in a new world, and feeling great about continuing to build and grow.

- All the way through the programme, we’ll have “The Thriving Coaches Blueprint” as our reference point for what we’re doing. This means everything you and I explore will be relevant to (and in support of) YOUR ability to enrol coaching clients for high-value packages and deliver on your promises, as you make a big difference and grow a sustainable practice.

TRANSFORMATION TWO - Impact: Your interpersonal transformation. I’m working on the basis that you already do powerful change-work with clients, so the big question is this: What has to happen for you to feel confident that you’re capable of creating the kind of impact in their lives that will have people sign up with you as high-value clients? And, even more importantly, what has to be there for you to be able to deliver the goods? Here are the things we’re going to be working on in the second section of the programme:

- Authenticity, transparency and presence. People can feel it when you’re in touch with these, and they turn out to be like a “route-finder” for doing profound transformational work with people - the stuff they’re willing to pay high-end rates for…

- Eliminating neediness. Neediness really is like static on the radio when it comes to signing up clients and doing powerful work with them. We’re going to be working on eliminating neediness for good, so you can…

- Keep your bearings in choppy waters. We all have times when we don’t know what to do, or when the client acts in a way that we feel unprepared for. I’m going to work with you on how to keep your bearings in difficult situations, and how to recover quickly when you do lose them, because… 

- There are only 2 problems your client ever has (as you get more and more clear on these, you’re going to find that it gets easier and simpler to make a much bigger difference). This understanding also eliminates burnout, because client sessions become fun, fulfilling and exciting. It all starts with…

- Connection: this is like the transformation superhighway, and it’s absolutely essential if you want to make profound changes. We’re also going to getting you more in touch with your inner source of wisdom and creativity. This is great, because it allows you to go into your work with a client with “nothing on your mind”, secure in the knowledge that you’ll have what you need when you need it.

TRANSFORMATION THREE - Livelihood: Your commercial transformation. Most of us have been trained for a world of jobs, employers and bosses. We’ve been conditioned to think that making a living is about punching a clock and getting a salary at the end of the month. Most people who decide to work for themselves end up back in employment after a year or two, and of the ones who don’t, most end up struggling to scrape a living (sadly, most coaches are earning less than £20,000 a year - that’s under $30,000). Your commercial transformation is about taking real control of your livelihood, and moving into a world of abundance through connection and service. Here are the things we’re going to be working on in this section of the programme:

- Coaching packages; why these are the key to building a prosperous practice, and the step-by-step process I use for signing up clients to high-end packages. The reason we’re going to be focusing on high-end packages is because I’ve found that’s the best way to start feeling great about…

- Enrolment - Most coaches feel uncomfortable about enrolling clients, but that’s because of a simple misunderstanding. My approach to signing people up on high-end packages is very simple, and is designed to totally eliminate pressure, discomfort, and neediness for you AND your client. These days I actually LOOK FORWARD to having enrolment conversations, but it used to be a different story. We’re going to nail this so you feel great about…

- Your fee. I’m looking forward to hearing how you’re feeling great about charging “high-end” rates, and able to deliver the results to back it up. This is a great way of getting…

- Referrals: My favourite high-probability, low-cost way to generate more business is by arranging referrals with the people who already know you, like you, and trust you. I’m going to be showing you my favourite way of doing this, but only under one condition: if you’re delighted with what you learn and accomplish with me, will you agree to refer one or two people who you think would be a great fit for me, and me for them? I hope so, because I’m going to be showing you…

- How to find well-qualified people to work with. We’ll also be diving deep into the whole area of niching, target marketing etc. In fact, we’re going to…

- Totally DE-MYSTIFY marketing. It turns out, it’s very simple when you’ve been through the 3 transformations. I’ll be proving it to you, and we’ll look at all the usual suspects (social media, email lists, talks, networking etc etc) and helping you discover how to go to market in a way that feels natural, authentic and transparent for you. - We’re going to be doing all of this to get you crystal clear on, “How to create powerful Coaching Packages that you feel great about, and that your clients are willing to pay top price for” (including multi-day intensives and high-end retreats).

Here’s the thing… A shift in any of these areas can move the needle immediately for your practice, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically... so we'll be able to spend more time on that one with you.

PART 3

Over the next few months I'll be creating this class LIVE... and I only want to work with a handful of people who can implement, test and report back on the results.

I want to use YOUR coaching practice as one of the case studies to show how much impact working in this way can have. (While I’m using the term “coaching practice”, I recognise that you may be moving from a charge-by-the-hour therapy practice, consulting practice or similar. That’s fine.)

I'm ready to start in September, and I'm inviting YOU to join the formal launch team. Here's how it’s going to work...

1) I’ll send you out the Welcome Pack, with a set of questions to help YOU, me and my team to get clear on how far you already are through each of the 3 transformations, and to focus in on the biggest leverage points for you and me to work on (as well as any quick wins I can see for you).   I’ll want you to get these back to me asap so I can do the next bit…

2)  Based on YOUR answers to the questions, I’m going to send you specific audio recording(s) from my library of materials for you to listen to during August - I want you to be primed so we can hit the ground running. Many of these recordings are not publicly available, but I’ll be making them available to you as long as you promise not to share them more widely.

3) On Wednesday 11th September 2019, you me and the rest of the group will have our Welcome Call. This is a chance for us to connect, and for you to ask me questions. You may even get some laser coaching from me on this call!

4) You’re going to be having a group-coaching call every week for 12 weeks with me personally. Your weekly Coaching Calls will start on Wednesday 18th September. On these calls, you’ll be getting a chance to ask questions and get laser-coaching to help YOU solve problems, clear obstacles and take advantage of the opportunities that are going to be showing up. Now here’s the thing: with 48 people, not everyone is going to get 1:1 coaching every week. But everyone will get some 1:1 on these calls at some point during the 12 weeks, and the people who take the most action and try things out will get more (the most 1:1 attention will be for people who are taking the most action). Plus…

5) We’re doing something a little different this time. You see, we’re going to have a mix of people on the weekly coaching calls, so as well as seeing me work with coaches, you’ll get to watch me work with ‘civilians’, people who are going through career changes, or just getting support on personal arms such as relationships, health, money etc. Speaking to you as a coach, it’s incredibly valuable to be able to broaden your horizons and see how to work with all kinds of different clients.

6) You’re also going to get access to the Coaching Package Power Laser-Coaching Library. These are the full recordings of me coaching the original group of beta-testers who helped me create phase 1 of the programme. These are people like you who were facing the same challenges you’re up against, and here’s the interesting thing: while people certainly got benefit from being coached, I’ve been told that many of the biggest benefits come when YOU get the chance to be a “fly-on-the-wall” for those coaching sessions. That’s how you “pick up the pattern” and get hit with the biggest insights… You’re going to be able to listen in to each one of these sessions over and over again, and experience your own insights in the process.

7) You’re also going to get access to the full, unedited recordings of the original 3-Day “Coaching Package Power Transformational Bootcamp” I did (everyone who was there had paid over £2,000 to be in the room, and we haven’t made the recordings commercially available, but you’re going to be getting lifetime access to them). In fact, I recommend that this is the first thing you watch / listen to when you start, because it’s going to be perfect preparation to get you ready for something very exciting…

As you may know, I love working with groups, so as part of the programme you get a ticket to get together with me and the rest of the Case Study Team for a live workshop at Bloomsbury Square in London, England. You can either join the me LIVE in London at this event, or you can attend virtually from wherever you happen to be on those dates, as we’ll be live-streaming the event too. This interactive workshop is exclusively for people who are taking part this 12-week Coaching Immersion or my flagship Clarity Coach Training Programme, and there will be a big focus on coaching demonstration and practice based around each of the 3 transformations.  Why? Because I find that most coaches don’t have solid reference experiences for high-value coaching, so I’m going to be helping YOU create these, while helping you progress through each of the transformations. This will also be a great chance for all of us to connect as a group and learn from each other / share best practice / have fun (I may even be getting the drinks in on one of the evenings for you and the rest of the group after we’re done!) Of course, we’ll be giving you the recordings of this event to review whenever you wish.  The workshop is on 7th-8th September, 2019.

9) Every week for 12 weeks, you’re going to get a 60-90 minute recording from me focusing in on a specific aspect of “The Thriving Coaches Blueprint”. While it’s going to be broadly organised around the 3 Transformations I mentioned above, the cool thing is that it’s kind of “fractal”; each of the sections relates to and influences all of the other elements. For example, if your major challenge area is “finding people who are good candidates to become a high-value coaching client”, you’re going to find that the 3 transformations ALL have an impact on this. This means that wherever your biggest sticking points and opportunities are, every section of the programme is going to be relevant to YOU. 

10) There will also be a private Facebook group where you can connect with everyone on the programme, get answers to your questions and share your successes. This group, as well as all the audio and video recordings, will form a powerful learning base you can refer back to again and again in the months to come. In fact, one of the things you’re going to find is that things which may seem “theoretical” when you listen to them in the first month of the programme are going to look profoundly practical to you when you listen to them a month later, once YOU’VE tried them out and experimented with them.

11) You’ll also be invited to take part in the Thriving Coaches Blueprint ‘Peer Coaching’ programme. Each week over the final eight weeks of the programme, you will be partnered with a fellow course participant and will hold a sixty minute co-coaching session with them, by phone or Skype. These sessions are a great opportunity to connect and to share your insights, learnings and realisations on the course so far. If you wish to, you can also use these to get specific feedback, input and support on any areas that you’d love to see even more clearly.

12) From time to time, I’ll be interviewing my friends, colleagues and clients and sharing those interviews with you. These are people who have already been through the transformations you’re going through and who personally know the challenges you face and the aspirations you hold dear.

While some of these people will be well-established coaches who have been “playing the game” for years, some of them will also be people who have been through this transition very recently (including people just like YOU who were working at full time jobs a couple of years ago, or struggling with a charge-by-the-hour practice and who now make a great living as a coach). The things you learn from both these groups will be invaluable.

Once again, I want you to be taking action and reporting back your results. We're going to be working closely together, so I'd like you to be sure you have some decent time to dedicate to this over the next few months. I’m committed to supporting you in this, so I want you to play full out and give it all you’ve got, and I’m going to do the same.

The total cost is £1,785 + VAT (3 payments of £595 + VAT) or a pay-in-full price of £1,695 + VAT …

For right now, I just need to know if you can join us and I'll get you all the details.

I'd love to work with you! Just hit the 'Register Now' button below and we'll take it from there.

Talk soon!

Jamie

PS Here are the milestone dates again…

The Transformational Bootcamp - Sat & Sun, 7-8th September at Bloomsbury Square in London, England or Via Live-streaming

Welcome Call (via Zoom) – Wednesday 11th September 2019 - 6pm UK-time, then weekly coaching calls on Wednesdays at 6pm UK-time for 12 weeks.

(or Via Video playback (if you can’t make the date)

PPS Like you may have heard me say before, we do our best not to allow money to be an obstacle for our clients; if you’re committed to doing the programme, we’re committed to finding a way for it to be financially viable for you. If you want to join me, I'd love to work with you! Just hit the 'Register Now' button below.

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