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I’m Jamie Smart – welcome to the podcast. And in this episode you’re going to be hearing something I’m really pleased to share with you. It’s a conversation I had with transformative coach David Bird, and here’s one of the things I think you’re going to find particularly interesting. The thing that motivated Birdey to explore the principles was this: he was already working as a hypnotherapist and coach, and he started attracting clients who he didn’t actually know whether or not he could help. He wanted to find a way to have more certainty about the impact he could have with his clients.