Every couple of weeks I get a call from someone trying to fill an empty training or coaching programme, and asking if I can send the details out to my audience. But their issue is inevitably this: they haven’t developed a strong relationship with their audience.
Relationship: it’s the number one thing many coaches overlook when they’re looking for ways to get clients. They’re thinking about how to grow their email list or figure out their niche or how to advertise their services but one one thing they’re not thinking about is that one thing that will underpin every client enrolment they ever make: relationship
Here’s the broad outline I think through when I’m ready to start cultivating relationships with a new group of people. This is the approach I used when I grew an email list of over 80,000 people starting in 2003, and it’s the approach I use today. Read More →